Many Christians love God sincerely but feel weary, scattered, or stuck in survival mode. The Luke 10:28 Project exists to help believers align their whole lives, heart, soul, mind, strength, and relationships under Christ’s lordship so faith becomes lived, integrated, and life-giving, just as Jesus promised.
Follow the work as it grows.
If something here resonates, you're welcome to follow the work as it grows. Once a month, we send a short update on where the assessment, the app, and the project stand, along with a few things worth reading or watching: new writing on the project, an article from the Center, or a recent video. That is all it is, an honest note from us as this takes shape.
One email a month. Leave whenever you like.
Who We Are
Justin and Jen Collier
Justin Collier is an ordained elder (Forefront Church, 2020), a certified Life, Career, and Executive Coach through the Goal Imagery Institute, and a Senior Director of Product Management.
In his professional work, he sets vision, defines strategy, and leads execution to drive meaningful outcomes, skills he brings directly into ministry leadership and formation. Justin is deeply committed to helping Christians integrate faith, wisdom, and disciplined action into everyday life. Outside of work and ministry, he enjoys travel, sailing, and playing guitar.
Jen Collier developed the Greatest Commandment Model™, the covenantal wellbeing framework at the heart of The Luke 10:28 Project, through her graduate research.
She holds an an MSc in Applied Positive Psychology and Coaching Psychology at the University of East London and is a National Board Certified Health and Wellness Coach (NBC-HWC).
With more than 1000 coaching hours, Jen works with undergraduates, graduate students, and university staff across the U.S., from community colleges to Ivy League schools. As lead trainer, she designed and implemented an accredited coach-training curriculum that produced a 98% pass rate on the NBHWC board exam. She has also contributed research and intervention design for Beloved, a Christian nonprofit, serving college students engaged in the sex industry, and has led women's ministry and Bible studies in three churches.
Her work sits at the intersection of Christian formation, wellbeing science, and lived spiritual practice. She enjoys boating, hiking, and cycling.
Married since 2007, Justin and Jen have helped establish two church plants, led multiple worship teams, and raised two remarkable children.
Their life together has been shaped by faith, adventure, discipline, and a willingness to say yes to hard and formative seasons. From homeschooling and long road trips to remodeling homes and learning to live simply. They have trained in martial arts and CrossFit, earned full sailboat skipper certifications, and learned firsthand both the joy and loss that come with risk (including losing a boat to a hurricane). While Texas will always feel like home, they now live in Chattanooga, Tennessee.